Digital Marketing
Digital Marketing is a new way of marketing
or advertising and selling goods or service on the internet. Internet has
opened many doors to all of us whether it is simple email communication,
chatting, social media connectivity, online shopping, online education and the
list goes end-less here.
In recent time the digital marketing
becomes very common to all advertisers who want to endorse their product to make
more money online due to rapid increase in internet users day-by-day across the
world. And Thanks to all social media websites (Facebook and Twitter etc) and search
engine giants like Google, Yahoo etc.
Basically all we know traditional marketing
is way of selling goods and services physically and it is more time consuming and requires
lot of money. The problem faced in traditional
marketing is, any advertiser or company they may not be selling right products
to right customers and this is due to lack of customer’s feedback they receive
from existing advertising medium like news paper and television etc. This is
highly impossible to collect real-time feedback from their customer using these
old medium and this problem can be solved with the help of “Digital Marketing”
where advertiser can easily collect real-time feedback on product or service sold
to their customer and in response to this they can take quick decision to
improve product or service quality in almost no time and thereby increases
revenue to organization and product or service satisfaction to customers.
Digital Marketing covers following technique:
- Having Own Website / Blogging
- Email Marketing (one can send bulk emails regarding product or services)
- Social Media (Facebook campaign page, Google AdWords etc)
- Youtube Advertising
- Affiliate Marketing
- Mobile Marketing
- Effective use of SEO tools to make visible your product on search engine websites
- Mobile App integration like use of AdMob etc.
